AIBI Fitness is a fashionable and innovative gym equipment company that has been around in Singapore and globally for many years. They came to Krei for a new website look as they intended to rebrand and position their layout to connect with millennials and corporate clients. Of course, the layout factored in UX/UI functions for an E-commerce website to maximise potential online conversions and categorise products effectively. The clean look enables easier navigation on the website for customers to find information and order items. Inspired by the sporty image of Nike, we designed AIBIi Fitness with the vision of making it dynamic and creative especially among other gym equipment companies in Singapore.
View the completed website here.