Project Description

BOVEM

CLIENT

BOVEM

INDUSTRY

Men’s Grooming

TYPE

Branding, Web Design
& Development,
Packaging Design

In a niche industry of manscaping and grooming, BOVEM needed to update their logo and packaging for a suave, sly, 007 charm. We also made sure to redesign their website to match their new look.

REDEFINING
MANSCAPING

DESIGN PROCESS

ON BRANDING BOVEM

Colours tell their own story so we kept it to natural, muskier tones like green and navy blue for a modern yet powerful BOVEM identity. We switched out their original typeface with a sharp-edged serif font to keep it sleek yet distinct.

Designed to look like Bond’s very
own razor brand of choice

Inspired by their original logo, we redesigned the shape of the bull with an added touch of elegance. We got extra creative by resembling the bull silhouette to men’s intimate wear to fuse BOVEM’s brand identity with the symbolic strength and confidence of the male cattle.

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