Project Description

Jeffeury Tan Group

CLIENT

Jeffeury Tan Group

INDUSTRY

Finance

TYPE

Social Media Marketing, IG Reels

In an industry that’s infamous for technical language, the Jeffeury Tan Group AIA insurance team needed to make financial literacy fun to put them on the digital map.

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Getting Personal
with Videos

In a mission to reposition the image of the insurance agent in Singapore, we needed to humanise the JTG team through social media content. Think day-in-the-life videos and Tik-Tok style reels!

BITE-SIZED ARTICLES

Diving head first into the finance world, we immediately threw out the acronym jargon and replaced them with simplified lifestyle content like “The Ultimate Guide to Investing” and “What should you consider before retiring”. Informative yet easy to understand — exactly what the everyday audience wants.

In a mission to reposition the image of the insurance agent in Singapore, we needed to humanise the JTG team through social media content. Think day-in-the-life videos and Tik-Tok style reels!

Get Started
with Us