Project Description

Leong Guan Foods

CLIENT

Leong Guan Foods

INDUSTRY

F&B

TYPE

Social Media Marketing, IG Reels

With a history dating back to 1996, noodle manufacturer LG Foods needed a digital face lift to capture the hearts of millennials. Healthy, sustainable and yummy? The pastabilites were endless!

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Videos are a sure-way to increase organic growth — call it the digital secret recipe. Our production crew added an Asian zest to the appetising and easy-to-follow recipe video tutorials to show how versatile and simple cooking with LG Noodles can be. Salivate away!

DYNAMIC & STATIC POSTS

We needed a sprinkle of spice to turn the heads of serial scrollers so we whipped up content that made them stop in their tracks. Shot and styled in-house, product images and recipes were uploaded to Instagram & Facebook stories so homecooks could take a screengrab and get inspired in the kitchen.

183k

Profile impressions

54%

Growth in followers in 6 months

What better way to get your products flying off the shelves than with content creators? We collaborated with food creators so they could do the selling for us by inspiring their followers with simple yet delicious LG Foods recipes.

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