Project Description

PLB

CLIENT

Property Lim Brothers

INDUSTRY

Real Estate Media Marketing

TYPE

Branding, Web Design

As the only local real estate agency with a complete media production team to create their one-of-a-kind home presentation tours, Property Lim Brothers needed to make their mark online. So we gave the leaders of real estate in Singapore a fresh new look on their socials and website.

DESIGN PROCESS

On branding PLB

As a brand with numerous sub-brands under their wing, one of PLB’s challenges was to design YouTube covers and Instagram posts that would be distinctive of each category, yet still seamlessly fall under the PLB umbrella.

PLB’S SUB BRAND

BRANDING: PRESTIGE

For a luxury sub-brand that only sells homes priced 5 million and above, Prestige needed to stand out from the rest of PLB’s content. Think luxe, class and refined.

For a luxury sub-brand that only sells homes priced 5 million and above, Prestige needed to stand out from the rest of PLB’s content. Think luxe, class and refined.

Elegant typography pairings
on sharp backgrounds for
clean contrast

Alternative content layouts
inspired by editorial designs

PLB’S SUB BRAND

BRANDING: INSIGHTS

Insights by PLB produces infographics and short article galleries on the property market scene. They needed the look of their educational arm to be simple, clean and easily understood by the local laymen.

PLB’S SUB BRAND

BRANDING: ASSEMBLY

With the launch of Assembly by PLB which offers marketing, media and sales courses for real estate students, PLB needed to introduce their academy division with bold colours and loud typography to differentiate it from their usual content.

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